Perhaps the best way to build this list is to create a lead magnet that you give out for free in exchange for an e-mail address.
A lead magnet could be:
- A PDF Guide
- An eBook
- A short course
Or anything you can give away for free that helps your audience accomplish some goal.
For me, I offer 3 free PDF guides on the following topics:
These cater to my audience of pastors, missionaries and Christian leaders wanting to earn extra income in their spare time.
Another way to capture e-mail addresses is by starting a newsletter to offer weekly valuable content to your subscribers.
Once you have your lead magnet and/or a newsletter, you can start encouraging people to grab one of your guides or subscribe to your weekly newsletter.
This will begin to build your
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