Direct mail refers to any type of mail piece you send directly to a seller. It could be a letter, a postcard, a brochure, or any other type of mail piece.
I can’t even tell you the number of houses we’ve bought by sending people letters & postcards. It’s likely more than 100 by now. We’ve bought both personal homes & investment property this way.
Our best-performing letter usually had a picture of our family at the top & a short note letting the seller know we were looking for a house to buy in their neighborhood. We’d mention some of the benefits of selling to us like:
- Not having to pay 6% in real estate commissions
- Not having the hassle of listing it, cleaning it up & showing it
- Not having to worry about making any repairs
- Not having to wait for a long closing process
And so...