Perhaps the best way to build this list is to create a lead magnet that you give out for free in exchange for an e-mail address.
A lead magnet could be:
- A PDF Guide
- An eBook
- A short course
Or anything you can give away for free that helps your audience accomplish some goal.
For me, I offer 3 free PDF guides on the following topics:
These cater to my audience of pastors, missionaries and Christian leaders wanting to earn extra income in their spare time.
Another way to capture e-mail addresses is by starting a newsletter to offer weekly valuable content to your subscribers.
Once you have your lead magnet and/or a newsletter, you can start encouraging people to grab one of your guides or subscribe to your weekly newsletter.
This will begin to build your e-mail list. And there’s nothing more valuable in your business than your e-mail list.
If you’re considering starting an online business, start here. Create some valuable content and give it away free in exchange for e-mail addresses.
Then add value every week to those e-mail addresses and offer an opportunity to purchase something from you quarterly.
Most won’t purchase from you, but if even 1% of your list buys from you each time, you can build a very profitable online business.
All of you have some kind of skill you could teach online. Have you considered turning it into a business?
