You can imagine the surprise of the post office employee.
She made a comment about how my wife must have a lot of mail to send out.
The employee was right. We do!
Mail is getting more & more expensive. The price of a stamp keeps going up. As I’m writing this, it goes up about 4 more cents again this weekend.
The more expensive it gets to mail, the less often people will do it.
And in the real estate business, mail has historically been one of the best ways to market to prospective clients.
Expensive, yes. But also very profitable.
We are about to send out mail to our entire target area giving them a mid-year update on market trends in our neighborhood.
I wrote previously about how we sent them comps in March to help with their property taxes & now we’re sending them another update to help them consider whether or not now would be a good time to sell their house.
I had a real estate mentor that once said, “If you send out marketing each week, you’ll never cease to build wealth.”
We’ve experienced the truth of this and have generated a lot of income over the years consistently sending out marketing in our target areas.
You’ll notice that many of your colleagues, especially in retail real estate, either don’t do this or don’t do it consistently.
If you’re a real estate agent looking for more business, do what most people aren’t doing.
Send out mail. Consistently. In a personalized way. Pray. And then answer & be ready to serve when people call.
That’s what we’ve done for years and I commend it to you as a way to generate extra income to support your ministry.
