We send postcards and letters to sellers asking if they’d be interested in an offer on their home. I also have a course & coaching program where I teach others to do the same.
When sending mail, you occasionally have to change the type of mail you’re sending because what you’ve been sending isn’t performing as well as it used to.
That happened to us recently.
We had been sending out a certain postcard for several years that performed very well, but it wasn’t performing like it used to.
Around this time my 16 year old daughter was also looking to make extra money. She already did some babysitting but wanted to work in her Dad’s business if possible.
We had an idea.
Buy unique craft envelopes in bulk (birthday invitation size).
Have her handwrite the address on the envelope.
Put a real peel & stick stamp on the envelope.
And attach a colorful sticker with the return address.
We thought this might make our mail piece stand out.
The result?
We just closed a $16,000 deal with a seller whom we had contacted many other times before with no response.
This unique marketing piece captured the seller’s attention & she gave us a call.
While it’s hard to scale this kind of direct mail, it’s the perfect way to get started with mail. The mail piece stands out from the pack & you can send it out to an entire zip code where you’re interested in buying investment property.
That’s how we started in the early days. We’d print, stuff, seal & stamp all of the envelopes ourselves. We got many deals this way.
If you’ve got a teenager looking for work, this could be a great way to pay them well & also find some investment properties to supplement your income!
