The Power of Direct Mail

flip hacking Jan 21, 2022

Whether you’re looking to buy a house for your family off-market or you’re looking to buy houses to flip, direct mail can be a powerful tool.

Direct mail refers to any type of mail piece you send directly to a seller. It could be a letter, a postcard, a brochure, or any other type of mail piece.

I can’t even tell you the number of houses we’ve bought by sending people letters & postcards. It’s likely more than 100 by now. We’ve bought both personal homes & investment property this way.

Our best-performing letter usually had a picture of our family at the top & a short note letting the seller know we were looking for a house to buy in their neighborhood. We’d mention some of the benefits of selling to us like:

  • Not having to pay 6% in real estate commissions
  • Not having the hassle of listing it, cleaning it up & showing it
  • Not having to worry about making any repairs
  • Not having to wait for a long closing process

And so forth.

Then we’d put our contact information at the bottom.

I remember in the early days that we’d print off these letters ourselves, our daughters would help us stuff them, seal them, stamp them & then we’d drop them off at the post office.

We’d wait a few days for them to land & then we’d start receiving phone calls.

Most people that called us weren’t interested in selling their properties, but some were.

We’d set-up appointments to go and see the houses & if we could pay the seller what they wanted, we’d buy it & move in or flip it.

As we started sending out more & more mail, we hired a mail house to handle it for us. Now we just place the order for postcards or letters & they handle the rest.

Buying your next home off-market using direct mail or buying a flip property off-market using direct mail can produce significant extra income for your family.

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