Where will I even find people?

A few years ago, this was the question that nearly stopped me before I started.

I remember sitting with this idea, that pastors and Christian leaders had genuinely valuable knowledge, hard-won wisdom, real expertise, and thinking: even if I build something, how on earth do I find the people who need it?

Like Matt - a pastor I've been working with who's just launched his first paid online course helping people overcome conflict.

A few months ago Matt and I had never even met - but he signed up for my program and followed the steps and now has his first offer out in the world, coaching his first clients with skills he's gained over 30 years.

But how did Matt find me? It came through having a very clear offer that fit what Matt needed and talking about it in the right spaces.

Here's what I've learned since then: traction is usually the last problem, not the first.

When you're clear on who you help and what problem you solve, and then start talking about it in the right places, people start to find you. Not in some magical, passive-income-while-you-sleep way. But in a very real, word-of-mouth, search-and-stumble-across-you way.

These days people come and find me. That felt completely impossible three or four years ago.

If you're a pastor or Christian leader sitting on knowledge, experience, and expertise, and the question in the back of your mind is "but where would I even find clients?" I want to gently suggest that the more important question right now is: do I actually know what I'd offer?

Get that clear first. The people follow.

If you want to start working that out, I've built a free 90-minute Course Blueprint Builder inside the Raw Launch Lab community. It's a good first step, no overwhelm, no pressure, just clarity. 

Come and try it out. (and check out Matt's testimonial at the same time)

Standing with you

Simon