Three strangers asked to pay him. In one week.

Neil is an amateur running coach who wanted to turn his expertise into income.

He had done all the research.

Watched the YouTube videos. Studied the gurus. Promised himself that one day he'd start building something.

But he was still stuck. And he couldn't quite figure out why.

Then he got some direction. Not a course. Not another video. Just a conversation that gave him clarity on exactly what to do next by helping him work out who he could help and how he could help them.

Within two weeks he had posted about his niche on Instagram. That's it. Just talking about what he did and who he helped using the clarity he'd just gained.

What happened next shocked him!

A running club he'd never heard of messaged him asking him to come and give a talk. Offering to pay him 250 dollars.

Then a complete stranger messaged asking if they could pay him to teach them what he does.

Then another person got his number from a friend and called him. Same question. Same request to pay.

Three people. In one week. All wanting to pay him. All finding him.

He hadn't built a funnel. He hadn't run ads. He hadn't figured out the perfect website. He'd just got clear and started talking.

This is the thing I see pastors and Christian leaders get stuck on. The assumption that traction is the hard part. That finding people is the mountain to climb.

It rarely is. What's usually missing is clarity. Once you know exactly who you help and what problem you solve, people start to notice. And some of them will come and find you.

If you want to get that clarity, I'm running a live Expertise to Offer masterclass on Tuesday 3rd June at 5pm BST / 12pm EDT. It's free.

This is where we work out what your offer actually is, who it's for, and how to talk about it in a way that makes the right people say yes.

We'll have 3 live hotseats during the session where I map out the offer for 3 people on the call (so I good reason to turn up live)

Register here: https://therawleader.com/expertisetooffer-june26

There will be a recording available for everyone who registers.

But overall - whether you can make it or not - the key to tentmaking is working out who you're going to help and how you'll help them. Then start telling people about it!

Standing with you

Simon