Finding a Niche as a Real Estate Agent

Chances are your market has a TON of real estate agents.

And they’re all vying for the same clients.

And many of them are working full-time at it.

How could you possibly compete?

Answer: Find a niche!

Here are a few examples:

• One pastor I know lives in a suburb outside a large market. When he got his license, he knew it would be hard to compete in the large market. Instead, he decided to become the go-to guy in his small suburb. He’s now one of the top agents in that area & still does this on the side to support his ministry.
• A pastor’s wife I know got her license & had trouble finding clients initially. There were so many agents in her area. She began to focus primarily on her neighborhood. Many of the other agents didn’t live in her area & so she could make an effort to just get the clients around her. Not only has she started doing that, but they’ve even referred some of their friends to her as well. She found her niche.
• Another pastor’s wife I know has focused on helping family & close friends. That’s her niche. She’s done multiple transactions with people close to her who would naturally want to use her if they wanted to sell/buy a house. The prices in her market are quite high, so if she just does a few extra transactions a year, it’s significant extra money. A great niche!

You don’t need to compete against everyone else.

Just find a niche & serve them well.